Pick one “hot” behavior to freeze this week.
Freemium Keep Cool = Lower churn. Higher LTV. 5. Checklist: “Are you running a hot or cool freemium?” Hot freemium (bad): 🔴 Daily upgrade popups 🔴 Free tier is useless after 3 days 🔴 Users feel tricked 🔴 High support tickets from free users freemium keep cool
Graph going up slowly, then sharply. Voiceover: “Keep them cool. They’ll pay to stay cool longer.” Pick one “hot” behavior to freeze this week