Google Analytics Tally Forms May 2026

Tally is a popular, free alternative to Typeform and Google Forms, known for its clean design and unlimited submissions. While Tally provides basic form analytics (views, submissions, completion rate), connecting it with Google Analytics (GA4) unlocks a much deeper understanding of who is filling out your forms and how they behave before, during, and after submission. How the Integration Works Tally allows you to easily connect Google Analytics by adding your GA4 Measurement ID directly in the form settings. Once connected, Tally automatically sends events to GA4 without requiring custom code.

Users who need to analyze specific answer choices or text responses within GA4 – those insights remain inside Tally’s own response dashboard. google analytics tally forms

Marketers and product managers who want to optimize form conversion rates and understand the full user journey from traffic source to submission. Tally is a popular, free alternative to Typeform