| Slide | Title | Content Summary | |-------|----------------------------|---------------------------------------------------| | 1 | Title Slide | “Identifying Competitors” + your name/date. | | 2 | Agenda | List: Definitions, why it matters, methods, frameworks, case example, action steps. | | 3 | Direct vs. Indirect vs. Potential | Use a Venn diagram or 3-column table with examples (e.g., Starbucks: Direct = Dunkin’, Indirect = homemade coffee, Potential = tea chains). | | 4 | Why Bother? | 3–4 bullet points with simple icons (target, eye, graph). | | 5 | Free Methods to Find Competitors | List: Google search (long-tail keywords), social media hashtags, customer interviews, Amazon reviews, Yelp. | | 6 | Porter’s Five Forces (Simplified) | Diagram: Only highlight “Rivalry” and “Threat of substitutes” for time-saving. | | 7 | Strategic Group Map Example | Plot competitors on Price (Low to High) vs. Quality (Low to High). Show empty spaces as opportunities. | | 8 | Competitive Profile Matrix (CPM) | Table: Factors (price, quality, service) → weights → scores for 2–3 competitors. | | 9 | Case Example (Fitness Apps) | Identify Strava (direct), Fitbit (indirect via hardware), Peloton app (potential). | | 10 | Conclusion & Action Steps | Steps: 1) List 5 competitors weekly. 2) Monitor via Google Alerts. 3) Update matrix quarterly. | | Element | Free Resource / Tip | |---------|----------------------| | Template | Slidesgo (free section), Canva (free), Google Slides templates | | Icons | Noun Project (free with attribution), Flaticon | | Images | Unsplash, Pexels, Pixabay | | Colors | Use 2–3 brand colors; contrast text/background | | Fonts | Lato, Montserrat, Roboto (all free via Google Fonts) | | Charts | Built-in charts in Google Slides or Canva |

Use this paper as a script or handout to accompany your free PPT. You can copy the slide outline directly into Google Slides or Canva in under 30 minutes.

Abstract This paper provides a comprehensive framework for building a free, high-impact PowerPoint presentation on competitor identification. It covers key concepts such as direct vs. indirect competitors, strategic group mapping, and competitive analysis frameworks (Porter’s Five Forces, SWOT). The paper also includes practical slide-by-slide recommendations, design tips, and sources for free PPT templates. 1. Introduction Identifying competitors is a cornerstone of strategic marketing and business planning. However, many professionals struggle to translate this analytical process into a clear, engaging presentation. This paper outlines how to prepare a PowerPoint presentation on identifying competitors—without spending money on premium templates or proprietary data.