Not for a bottle. Hargrove didn't drink. He used them to patch the rust holes on his Tennessee tobacco shed. "That black and white label," he'd rasp, "keeps the weather out better than tar. It’s the charcoal-mellowed seal."
The printable Jack Daniel’s logo wasn't a label. It was a steganographic key — a printable authentication code for something buried under Lynchburg since Prohibition. jack daniels printable logo
The usual was the Jack Daniel’s Old No. 7 logo. Not for a bottle
As he pulled it free, the store’s ancient radio crackled. A voice he didn't recognize said: "Stop printing the key." " he'd rasp
And somewhere in the hollows, a lock clicked open for the first time in ninety years.