Because the truth is, we are all a little bit Madam Callooon. We just forgot how to let her out.
Say it out loud. Go ahead.
Finding the Whimsy: An Ode to Madam Callooon madam callooon
P.S. If you see her, tell her I still have her purple umbrella. She left it here in 1987.
She reminds us that whimsy is not a waste of time. It is a survival tactic. Putting a tiny paper umbrella in your coffee cup at 2 PM on a rainy Wednesday? That is a Callooon move. Wearing mismatched socks because the colors "clash beautifully"? Madam Callooon would applaud. Because the truth is, we are all a little bit Madam Callooon
April 14, 2026
We spend so much energy curating a flawless image for the internet. But Madam Callooon is gloriously, unapologetically messy. She has glitter in her hair from a project she started three years ago. She speaks in non-sequiturs. She laughs at funerals and cries at birthday parties because she feels things in the wrong order. I invite you today to find your inner Madam Callooon. Go ahead
Feel the way your mouth stretches into a smile at the end? That is her magic.