Then came New York.
At first glance, “Natasha Nice UK” sounds like a fashion label or a lifestyle brand. But in the fast-moving world of B2B software, it’s turning into something far more disruptive.
Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork.
With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.
Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.”
In its latest move, Natasha Nice UK has soft-launched a Manhattan outpost—not a flashy office, but a lean “product & partnerships” hub in Flatiron. Why New York? Because the city’s logistics, retail media, and fintech startups are drowning in fragmented data. Natasha Nice’s flagship product, FlowState , stitches together inventory, CRM, and fulfillment data in real time—without a single line of SQL required by the user.
Here’s an interesting write-up based on your subject line:
Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele.
Then came New York.
At first glance, “Natasha Nice UK” sounds like a fashion label or a lifestyle brand. But in the fast-moving world of B2B software, it’s turning into something far more disruptive.
Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork. natasha nice uk, software company, new york, latest
With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.
Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.” Then came New York
In its latest move, Natasha Nice UK has soft-launched a Manhattan outpost—not a flashy office, but a lean “product & partnerships” hub in Flatiron. Why New York? Because the city’s logistics, retail media, and fintech startups are drowning in fragmented data. Natasha Nice’s flagship product, FlowState , stitches together inventory, CRM, and fulfillment data in real time—without a single line of SQL required by the user.
Here’s an interesting write-up based on your subject line: Hiring first US-based engineers
Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele.