Break down existing research critically — “saw” into pieces, analyze gaps.
| Dimension | Saw (2004) | Soul (2020) | |-----------|---------------|----------------| | Core theme | Survival through moral choice | Finding your spark | | Conflict | External traps / Jigsaw’s ideology | Internal identity vs. expectation | | Transformation | Physical suffering → appreciation of life | Mental shift → appreciation of small moments | | Symbolism | Reverse bear trap, puppet | Pizza slice, leaf, 22’s button | | Audience affect | Fear, disgust, catharsis | Wonder, melancholy, joy | saw & soul template
Implications, limitations, future work.
State the problem, research question, and the “Saw” (analytical cut/breakdown) and “Soul” (core meaning/purpose) approach. Break down existing research critically — “saw” into
Integrating Sawtooth Software’s Choice Modeling with a Brand Soul Template for Consumer-Centric Product Design State the problem, research question, and the “Saw”
(APA, MLA, Chicago as needed)
Apply the “Saw” (dissection) and “Soul” (interpretation) to your data.