Sony’s values are best summed up by their co-founder, Masaru Ibuka: "We must create a desire for things that people have never seen or heard of."
Unlike Western metrics of efficiency or profit, Sony operates on a Japanese philosophical concept: Kando . This is the visceral thrill of surprise and delight. When Akio Morita created the Walkman, skeptics said no one would want headphones. Sony’s value was not market research—it was the feeling of a teenager discovering their own private soundtrack. For Sony, success is not a spec sheet; it’s a goosebump. sony values
As a global company that bridges hardware (Japan) and software (Hollywood), Sony values the friction between cultures. The acquisition of Columbia Pictures in 1989 was a shock to the system, but it cemented a core truth: Sony is an "electronics and entertainment company." They value the engineer who dreams of a camera and the filmmaker who dreams of a story—equally. Sony’s values are best summed up by their
In a world of copycats, Sony still values the audacity of the architect—the willingness to build a cathedral before the city knows it needs one. Sony’s value was not market research—it was the