Tiktok Attribution Window Hot! Guide

"The what?"

"It’s the attribution window."

"Sales are up 20%, but TikTok says we only made $5,000. Why are we spending $10,000 on ads?" tiktok attribution window

TikTok will say: "But the user watched our ad 6 days ago. We get the credit." "The what

Google will say: "The user clicked a Google search link 10 minutes before buying. Google gets the credit." 000. Why are we spending $10