He never clicked Mark as Complete . Some things are better left unfinished.
By hour three, Kevin was deep into Google Ads. “Match types, people! Phrase match, exact match, broad match—if you get this wrong, you might as well burn your budget!” Arjun’s notes became scribbles. He paused the video to make coffee. Then to check his phone. Then to watch a two-minute clip of a cat falling off a treadmill. He never clicked Mark as Complete
He dreamed of click-through rates. He dreamed of cost-per-acquisition. He dreamed of a vast, infinite dashboard where every metric was red. people! Phrase match