Shonda Rhimes’ Bridgerton (Netflix, 2020–present) deliberately fuses historical romance with color-conscious casting and modern dialogue. On TikTok, fans created “BridgertonTok”—a subcommunity producing videos analyzing costumes, critiquing character arcs, and performing Regency-era choreography set to pop covers (e.g., Ariana Grande’s “thank u, next” arranged for string quartet). Crucially, these fan productions are not secondary; they shape the show’s reception and even its production choices (e.g., expanding queer storylines in Season 3 after fan demand). Entertainment content and popular media thus become a single, fluid ecosystem. The boundary between “official” content and “user-generated” media has all but dissolved.
This paper proceeds in three parts. First, it theorizes the shift from mass culture to niche-driven participatory culture. Second, it analyzes two contemporary case studies that illustrate this shift. Third, it evaluates the social consequences, particularly regarding identity formation and collective memory. xxx-av-20148
Conversely, the same algorithms create filter bubbles. In the broadcast era, shows like M A S H* or The Cosby Show functioned as shared national texts. Today, two people may have no overlapping entertainment experiences. This weakens the kind of common reference points that enable public discourse. Entertainment content and popular media thus become a
The streaming model prioritizes new content over library depth. Popular media cycles now last weeks, not years. A viral moment on TikTok can make a song or catchphrase ubiquitous, then irrelevant within ten days. This “accelerated nostalgia” means that entertainment content is consumed, memed, and abandoned at unprecedented speed, raising questions about long-term cultural memory. First, it theorizes the shift from mass culture
