If you see an ENG camera at a football game or a news crew on a street corner shooting in 4K today, the lineage of the glass on the front almost certainly traces back to the Canon UHDgc announcement of late summer 2015.
Enter Canon.
Canon Rewrites the Rules of ENG: The 2015 Arrival of the UHDgc Series 4K Portable Zooms
For nearly two decades, broadcast television lived in the 1080i era. But by mid-2015, the industry was at a tipping point. 4K Ultra HD was no longer a futuristic concept for nature documentaries; major broadcasters and live production houses were demanding a pipeline to future-proof their electronic news gathering (ENG) and field production workflows.
Burbank, CA / Tokyo, Japan
"It's not just about pixel count," said Larry Thorpe, then National Marketing Director for Canon's Broadcast & Communications division, at the launch press event. "A 4K camera without a 4K lens is a sports car on flat tires. The UHDgc series ensures that every photon that hits the sensor is worthy of the UHD transmission path."
The August 2015 announcement sent immediate ripples through the broadcast community. Major rental houses like Bexel and VER placed pre-orders within days. Early adopters included network sports broadcasters preparing for the 2016 Rio Olympics—the first Summer Games to be produced extensively in 4K.
The problem? The optics.
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